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Maddy's World of Delightful Discoveries!
Hornsby, Australia
Rebranding Identity: From Madhouse to Madzhouse
July 17, 2023
Rebranding Identity: From Madhouse to Madzhouse
Rebranding is a bold and transformative step that businesses often take to realign their identity with their core values and vision. For my brand, Madhouse, the decision to change it to Madzhouse was a result of a deep desire to create a stronger and more authentic connection with my audience. Madhouse had served its purpose (about 2 weeks worth), but it felt disconnected from the brand's essence....also it is a pretty crowded space.

So now this site.... its Madz House a place for all the bits and pieces Maddy finds.



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